greek from greece is the largest and fastest growing Mediterranean/ fast casual Greek restaurant in the US. The values that guide us today were imprinted into our company culture back then; nutritious, quality produce sourced directly from Greece and freshly prepared in-store with ample care.
What makes our selling proposition unique is the carefully chosen, proprietary pastries and food recipes; our innovative supply chain that enables us to ship fast to the US; and our retail outlets’ inviting environment. The combination of the three means that gfg can make food locally in Greece, import it in time to keep it fresh in the US, distribute it and serve it in a cosy environment.
This value proposition comes in to fill a gap in the US food retail market, namely the concept of “fast casual”, aiming to serve the demand for fast and convenient food, that is also healthy and hearty. In that regard, the fact that the offering is mainly prepared in Greece and also that it is vegetarian constitutes an additional marketing leverage point: gfg sources and produces locally in Greece and delivers that value to the American market.
The 776 brand that is served in-store at “gfg cafe cuisine”, complements our product offering and widens the segment the brand serves. The customer can shop for food to go, or sit in and order any number of items from the 776 line to cook at home, as well as order it online.
The retail outlet structure itself makes it easy for the company to serve both urban and suburban demographics, further widening its reach. In addition to our urban locations, “gfg express” is an extensive network of suburban drive-thru locations that reach this significant retail market.
gfg’s CEO, George Drosos, with his long and extensive experience in franchising has also removed the pain points of franchising making it easier for the company to expand faster, while removing the friction points traditional franchises face.
The combination of these factors has led to stunning growth over the past four years: 45 corporate stores open and in development, gfg has proven itself in the New York City metro, the toughest market in the country. They are growing nationwide to the mass gathering areas in the top 40 media markets.